Reaching and engaging your audience across multiple channels and platforms can seem like a daunting task, but this is where reusing your content could benefit your company the most. In the definition of Intelligent Content, Ann Rockley puts reusability as the fourth...
You’ve structured your content to be intelligent, but how do you get your audience to read it? In the age of customer personas, understanding the needs of your consumers is key. Take a look at the customer journey with your brand. What are they looking for? Are you...
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