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Intelligent Content Creates Value for Customers

Intelligent Content Creates Value for Customers

by Thor Turrecha | May 31, 2018 | Intelligent Content

Content Marketing is becoming more and more customer-centric from personalised emails to localised content, even a responsive social media news feed. It has become a two-pronged approach to understanding our audience’s jobs, pain, and gains, as well as providing them...
AI: Enhancing Content Marketing with Bots, Machine Learning and Automation

AI: Enhancing Content Marketing with Bots, Machine Learning and Automation

by Thor Turrecha | May 9, 2018 | Intelligent Content

The buying process has evolved. Customers are becoming more empowered by information and connectivity. Online marketing is becoming more customer-centric, and along with it the need for personalisation and one-to-one marketing. With this trend increasing, how do we...

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