Creating content thatmake them
Be updated and inspired by ideas and stories about anything and everything content.
Engage in real-time and create better, more personalised customer experiences with conversational platforms.
Whether or not we plan to fully implement Intelligent Content in our organisation, creating or reorganising the content library to be structurally rich and semantically aware can help manage and maximise our content.
All the information we need is out there. But people don’t usually read all the information provided from beginning to end. They look for that bit of information they need and focus on that. Reconfigurable content helps expedite finding the content necessary for each customer’s query.
We relate to our friends on a personal level. We know them well enough to know just what to say any time of the day, at any point in their lives. Imagine if our brands can also do the same for our customers – to be able to relate on a personal level.
The web is increasingly becoming semantically aware. Intelligent Content is fast becoming the new standard. But what does “semantically aware” mean?
Looking at this Content Model, the source content was created once, but follows a rich structure. This allows for several components to be used multiple times for outputs of different formats.
By definition, Intelligent Content is not the content itself. Rather, it is the way the content is structured, allowing it to be used efficiently and intelligently. You have probably encountered one or more examples of Intelligent Content; but it is one thing to read published content and another to create it.
If you have ever encountered content that seems to be made for you, you are most probably experiencing Intelligent Content. You may have also seen the same content on the different devices and platforms you are using every day. This is Intelligent Content as well.
Reaching and engaging your audience across multiple channels and platforms can seem like a daunting task, but this is where reusing your content could benefit your company the most.
You’ve structured your content to be intelligent, but how do you get your audience to read it?
In a world of consumers hungry for information, how fast can we keep up with their demand?