by Thor Turrecha | Nov 22, 2018 | Digital Transformation, Intelligent Content
The way people buy goods and services has changed with the advent of AI and bots. It has taught the commercial world that people love to talk. These technologies led to higher preference for brands that meet consumer needs on demand, understand and speak their...
by Thor Turrecha | May 31, 2018 | Intelligent Content
Content Marketing is becoming more and more customer-centric from personalised emails to localised content, even a responsive social media news feed. It has become a two-pronged approach to understanding our audience’s jobs, pain, and gains, as well as providing them...
by Thor Turrecha | May 9, 2018 | Intelligent Content
The buying process has evolved. Customers are becoming more empowered by information and connectivity. Online marketing is becoming more customer-centric, and along with it the need for personalisation and one-to-one marketing. With this trend increasing, how do we...
by Thor Turrecha | Apr 30, 2018 | Intelligent Content
Whether or not we plan to fully implement Intelligent Content in our organisation, creating or reorganising the content library to be structurally rich and semantically aware can help manage and maximise our content. We’ve come up with some guidelines that can help in...
by Thor Turrecha | Apr 18, 2018 | Intelligent Content
All the information we need is out there. But people don’t usually read all the information provided from beginning to end. They look for that bit of information they need and focus on that. Reconfigurable content helps expedite finding the content necessary for each...
by Thor Turrecha | Apr 9, 2018 | Intelligent Content
We relate to our friends on a personal level. We know them well enough to know just what to say any time of the day, at any point in their lives. Imagine if our brands can also do the same for our customers – to be able to relate on a personal level. This is where...
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