Everyday Encounters with Intelligent Content

by | Jan 9, 2018 | Intelligent Content

If you have ever encountered content that seems to be made for you, you are most probably experiencing Intelligent Content. You may have also seen the same content on the different devices and platforms you are using every day. This is Intelligent Content as well.
Here are some examples of how Intelligent Content works in our everyday encounters.

Social Media Engagement
Scrolling through your feed on social media, notice that nobody else’s feed is exactly like yours. This is artificial intelligence producing dynamic social media content. How does it work?
Everything posted on social media becomes part of that network’s library. Hence, it becomes content that is easily catalogued, searched, shared and reused. The social media platform’s artificial intelligence or AI learns from how you use the platform – your browsing patterns, the kind of content piques your interest and gets engagement. It then curates these to create a customised, dynamic feed that will most likely keep you engaged.
So if you are not seeing a friend’s posts or updates, even if they post regularly, it means you have not reacted to their activity for a while.

Adaptability and Structured Data
If you’ve ever seen a recipe for cooking, you might be surprised to know it is one of the most common examples of structured content. The structure is divided into two parts – the ingredients and the cooking procedure.
Using multiple platforms and channels other forms of content, such photos and videos, may also be sourced or even created. If the source content is structured so that all these elements are present, we can easily adapt these to showcase selected parts on specific platforms automatically.
For example, on mobile apps just a video or photo will appear while a website will show the complete ingredients list and procedure. These content will automatically adjust based on where you are viewing it.

Going Viral and Semantically Aware, Discoverable Content
Powerful content is relatable content, and it is usually funny, interesting, newsworthy or has that unexpected emotional tug. These are the ones that are likely to get the most engagements and go viral.
But no matter how amazing content is before it can make its way to becoming viral, people have to know it’s there.
Metadata is used to tag all or some parts of your content, making it semantically aware. This means that your content becomes searchable. Common examples are tags and hashtags – keywords that people normally use to search and filter. The more these keywords are used, the higher their audience reach becomes.

Re-marketing and Reusing Content
When visiting a popular e-commerce site to search for a product, three things are likely to happen:

  1. You get suggestions of similar or related products based on your search. It might be under a heading like “People who viewed this product also viewed”.
  2. If you did not purchase the product, related ads and similar products will follow you across cyberspace, enticing you to think about making a purchase
  3. An email from the e-commerce site will arrive in your inbox containing details, deals or promos about the product you searched for.

The product and its features are tagged with metadata, enabling it to be indexed and sorted. Metadata catalogues the product and collates similar products, allowing suggestions and generating related ads.
Imagine if all your content could take advantage of these features. It could bring your business to a whole new level of personalisation and engagement, and bring you to the forefront of innovative, bankable technology.

Original article from LinkedIn.com.

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