Getting Started with Your Branding

by | Jul 27, 2018 | Branding

A small but powerful shift can happen in your business when you ask the right questions. The best way to tackle any business problem head-on is not just to ask “What is happening?”, but:

What should be happening?

If a plan doesn’t work out the way we expected, then we didn’t plan it well. In this article, we delve into the quick questions with sometimes the most obvious answers that can jumpstart the business back in a profitable direction.

  1. What value am I bringing to the customer? Does my product solve a problem that really exists in my customers’ periphery?
  2. Will they pay this much for the value I offer?
  3. Will my product or service make their lives better?

Create brand value. Bring your product (and brand) out there to make it part of the daily habit. Google does this very well. From being only a search engine, they have now grown producing platforms like Google Maps, Google Analytics, etc. As their website says, “Organize the world’s information and make it universally accessible and useful.” Google has made solutions people around the world never even knew they needed.

Offer product value. Quality is something Apple makes sure they achieve in making their products. Notice their products that are widely used – their MacBooks, iPhones, iPods, and iPads. Over the years, quality proves to be paramount to your product’s worth.

Highlight brand purpose. Many known brands have already met this criterion, like Airbnb and Google, for example. Both companies exist for the reasons we use their products, but over the years, they have evolved into being purposeful brands. Google, on one hand, has successfully made information sharing much easier than ever before with their Google Drive and Google Docs apps. Airbnb, on the other hand, made lodging affordable and accessible for backpackers or travelers who don’t want to spend so much for hotel rooms.

Branding shouldn’t be so hard if you know how to ask the right questions.

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