A successful digital content message is one that generates results. Getting your audience to pay attention to your content is only half the job and the other half is getting them to take action.
On our last episode of the Digital Signage Content Best Practices vlog series, we learn the best practice in digital signage content CTAs with Jet.
Whether or not we plan to fully implement Intelligent Content in our organisation, creating or reorganising the content library to be structurally rich and semantically aware can help manage and maximise our content.read more
All the information we need is out there. But people don’t usually read all the information provided from beginning to end. They look for that bit of information they need and focus on that. Reconfigurable content helps expedite finding the content necessary for each customer’s query.read more
We relate to our friends on a personal level. We know them well enough to know just what to say any time of the day, at any point in their lives. Imagine if our brands can also do the same for our customers – to be able to relate on a personal level.read more
The web is increasingly becoming semantically aware. Intelligent Content is fast becoming the new standard. But what does “semantically aware” mean?read more