NAB’s new flagship store on Sydney’s George Street was designed to match customers with the right expertise through a variety of options. Digital tools were developed with the aim of educating the customers by showcasing the latest technology to save them time and provide greater choice and flexibility.

NAB’s digital concierge, Vincent, was designed to help guide customers throughout the store, giving them the power to find the right products and services quickly and efficiently, adding value to the in-store banking experience.