Suncorp launched its new Discovery Store, in Pitt Street Mall, in the heart of Sydney’s CBD and retail precinct in December 2017.

Various screens are being used to display tailored content, based on the particular time of the year, or key events; others screens are being used to highlight different events and promotions and tablets are being used to better understand customer needs and match them with the staff member who is best-placed to help them.

To support Suncorp’s objective of creating a social and engaging experience, the team created an environment with visual content that could be navigated intuitively and complemented the role of Suncorp staff.

Key to the success of the Discovery Centre was a range of digital and visual media.

Industry
Retail

Services
Digital, Advertising

Channels
Digital Screens, LED Wall, Tablet Devices

Location
Sydney, Australia

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