Self-Ordering Kiosks: Not Just for Restaurants
As technology progresses with time, we see a lot of restaurants embrace self-ordering kiosks. These happily cut long lines and wait times, especially for customers who come for the “fast” part of fast food.
Some are apprehensive that kiosks pose threats to jobs and decrease the value of face-to-face interaction. But despite the criticism, innovators strongly believe that kiosks will help empower customers and streamline business operations moving forward.
When McDonald’s rolled out self service kiosks in its US stores in 2015, they were able to give customers more control over their orders. “Create Your Taste” touch screen kiosks helped the fast food chain lift its sales by 5%-6% during the first year. Although they replaced cashiers, they were able to efficiently serve customers, whilst letting their staff focus on more important roles like concierges or table service. They end up engaging with customers more, and enable a better dining experience.
Other than the lift in sales, McDonald’s also experiences an enhanced process of taking orders. Kiosks accurately capture what you want – and ultimately, don’t judge if you order a Big Mac and 12-piece nuggets with 3 large Cokes all to yourself.
Whilst these benefits are enjoyed by restaurants like McDonald’s, other industries may experience the same, too.
Retail: Shoppers can explore the entire product catalogue on their own, and checkout items without the need for staff assistance.
Ordering kiosks even allow them to customise products to their desired colours, designs, and accessories – making shopping a bit more personalised and fun.
Banks: ATMs are among the best self-order machines that exist, but instead of ordering food, cash can be withdrawn or deposited and information can be accessed without the need of any staff. When in a branch, self-service kiosks also help clients get in queue with less hassle.
Healthcare: Patients and visitors can get the best experience in hospitals or other healthcare facilities with the ability to self-serve. This approach reduces costs of printed forms or hiring administrative tasks, reduces patients’ anxiety and waiting time, as well as errors.
Airports and Hotels: Instead of waiting in line just to get checked-in to a flight, travelers can do it themselves with self check-in kiosks strategically positioned at airports.
In busy hotels, guests can also get the same front desk service through self-service kiosks. They can even choose to get upgrades or special requests, minus the long queues.
Schools: The education sector also makes use of kiosks, allowing students to interact and access information on programs, classes, or schedules, get campus maps, and purchase books.
Kiosks are used even in casinos, or for job search, queueing, and a lot more. It’s becoming a do-it-yourself world, and self-ordering kiosks help create better experiences of digital transformation.
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