Top Content Marketing Channels

by | Jun 12, 2018 | Content Marketing

It’s ridiculous how much content people consume these days.

In just one minute, posts on Facebook get 4 million likes, 350,000 Tweets are sent, Instagram posts get over 2 million hearts, and 69 million words are translated by Google.

The rise of social media platforms has led people to get information, connect with other users, and follow brands in a single place. Marketers are now puzzled as to where they should publish content to get attention and stay relevant.

With that said, everywhere is a good place to publish, right? Not really.

Hitting your target audience starts with identifying content distribution channels. Find your focus to make efforts hit.

  1. Your own website or blog

This is your home; the best place to publish your content. Here are some stats that prove there’s no place better than home.

  • B2B marketers that use blogs receive 67% more leads than those that do not.
  • Companies who blog receive 97% more links to their website.
  • Blogs have been rated as the 5th most trusted source for accurate online information.

Source: Hubspot

Treat it like your own garden, a place for content to grow and expand.

  1. Guest blogging in your niche

Blogs similar to yours don’t have to be competitions. They can be your friends, and friends let you in their homes.

Guest-posting on other blogs of the same niche gets you some attention. If you’re lucky enough, you’ll harness their already engaged audience into your own blog.

Buffer’s founder Leo Widrich grew over 100,000 users in just 9 months through guest-blogging. His journey gained him enough credibility that made Buffer a popular marketing platform today.

  1. Email

Many marketers fear to step into the inboxes of their audience. However, it’s a powerful channel to share your content with your targets, where people click through links increasing traffic on your blog or website.

If you have something special to share, do it in email. People love information around the things that they care about. This will help you build goodwill as you bless their inboxes with fresh and relevant content.

  1. Get a little social

Social media sites are a bit crucial because it has millions of people consuming vast amounts of content. It’s important to know where your target audience interacts the most.

In Australia, the top social media platforms used in content marketing are Facebook, LinkedIn, and Twitter. Among the three, LinkedIn is said to be most effective in helping achieve content marketing goals.

As a network of professionals, LinkedIn is a great place for publishing articles on the latest trends in your industry or even pressing issues and challenges. It helps you become a thought leader while being helpful or relatable.

The windows to become noticeable can get overwhelming. It’s easy to fall into the trap and just publish content wherever possible. Knowing your targets and focus help you find the best way to meet your audience and be successful in content marketing.

Don’t try to be anywhere and everywhere at the same time. Use these tips to help you plan, find your rhythm, and get the right choice of channels to publish your content.

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